The lecture on "What Alz?" Is an interactive experience where a new way of communication is centralized that focuses on emotion, the sensory and the unconscious. In that area, we can learn a lot from both advertising techniques and dealing with people with dementia. How do you get people moving? Even if you have difficulty accessing them?
This lecture is intended for a wide audience. However, people who are confronted with dementia in their environment will get extra insights from it. Dementia is also the problem of the future. At the moment each child has on average one grandmother or grandfather with dementia.
Kasper Bormans is a young researcher at the KULeuven who combines different research domains in a surprising way. He is a valued keynote speaker at a wide range of events at home and abroad.